What role will the partner play?
Importing, storing, distributing and developing customers are different tasks. Define what your brand needs, who will execute it and where specialist operators are required. Assign responsibility for each area.
How will customers be reached?
Clarify the channels to explore, target accounts and follow-up process. Having contacts is not the same as having confirmed orders. Distinguish opportunities, conversations and agreements.
How will the launch be funded?
Align inventory, brand investment, operating costs, payment terms and replenishment responsibilities. Product launches with Honey require consignment and financial investment by the brand; specific terms are agreed for each project.
How will progress be reviewed?
Define what information to share, how often and who makes decisions. Separate commercial activity, qualified opportunities and sales. Exclusivity, duration and exit terms should be clearly agreed with appropriate professional advice.