The proposition and customer
Describe what your brand offers, the problem it solves and who makes the buying decision. Share your catalogue or presentation and current markets. Separate what is already validated from what you want to explore.
Capacity to serve the market
For products, gather origin, specifications, storage requirements, replenishment capacity and available documentation. For services, explain implementation, customer support and how many accounts your team can serve.
Resources and responsibilities
Identify who decides, who executes and the resources the brand can contribute. For new product launches with Honey, consignment and financial investment by the brand are required. Align scope and terms before preparing a detailed commercial plan.
A concrete first decision
Choose a question the project needs to resolve: which market to prioritize, which channel to explore or what operation to prepare. A short list of open decisions supports a more useful assessment than a broad ambition to sell across the region.