Commercial proposition
We work with your team to define the problem your service solves and its target businesses.
HONEY LATAM / BUSINESS DEVELOPMENT FOR SERVICE COMPANIES
Business development for service companies
We help service businesses explore new markets, identify potential partners and structure business development to and from Colombia.
Discuss your projectHow we work with your team
Channels and partners
We assess direct sales, local partnerships and commercial brand representation, according to your business model and agreed scope.
Local follow-up
We coordinate opportunities, conversations and next steps around a shared understanding of the brand.
A starting point for your project
Our business development for foreign companies starts with your service, target customer and destination market. Where legal, corporate or tax support is required, we coordinate independent specialists.
Legal, regulatory, corporate and tax advice is delivered by independent specialists when agreed within the project scope.
Before expanding your brand
What should a service company have ready?
A clear proposition, target customer profile, delivery model and capacity to take on new accounts. Shareable examples of past work can help explain the service and assess its fit in another market.
When does a local partner make sense?
When sales, implementation or support require a presence or capability the company does not have in the target market. Before looking for partners, define their role, how work would be coordinated and the commercial model.
What does business development cover?
Depending on the agreed scope, it may cover market positioning, identifying customers and channels, exploring partners and following up on opportunities. Contracts and outcomes depend on each negotiation; sales are not guaranteed.
EXPLORE YOUR NEXT STEP
What does your brand need?
03 / HOW WE WORK
A clear path.
From the first step.
- 01
Understand the brand
We review your proposition, current market and expansion objective.
- 02
Align terms
We define commercial fit, responsibilities and each party’s resources.
- 03
Prepare market entry
We agree priorities, channels and operations before execution.
- 04
Execute and review
We follow up on opportunities and next steps together with your team.
Our collaboration model
For new product launches, we require consignment and financial investment by the brand. We align these terms first, then develop the commercial plan.
For services, scope, responsibilities and terms are agreed for each project.
INSIGHTS