Assess the opportunity
We assess Colombian market entry: your proposition, target customers and operating requirements.
HONEY LATAM / EXPAND YOUR BRAND INTO COLOMBIA
Expand your brand into Colombia
We support product and service businesses looking to develop their commercial presence in Colombia.
Discuss your projectHow we work with your team
Define the approach
We work with your team on channels, potential partners and commercial priorities.
Coordinate execution
We connect business development with operations and specialist support required by the project.
A starting point for your project
To assess your project, we need to understand your company, proposition, current market and ambitions in Colombia. You do not need to have every decision settled before getting in touch.
Legal, regulatory, corporate and tax advice is delivered by independent specialists when agreed within the project scope.
Before expanding your brand
What should a brand prepare before entering Colombia?
A brand presentation, product catalogue or service proposition, current markets, target customer and capacity to fulfil new sales. For products, technical specifications, origin and supply terms are also useful. This information helps us discuss the project scope.
How is the entry channel selected?
We start with the customer: who buys, how they decide and what they need to receive the product or service. Together with your team, we assess direct sales, distributors, B2B channels, retail or digital commerce against your proposition and operating needs.
Does Honey buy products or represent the brand?
For new product launches, Honey requires consignment and financial investment by the brand. We align these terms and responsibilities before preparing the commercial plan. For services, scope and terms are agreed for each project.
EXPLORE YOUR NEXT STEP
What does your brand need?
03 / HOW WE WORK
A clear path.
From the first step.
- 01
Understand the brand
We review your proposition, current market and expansion objective.
- 02
Align terms
We define commercial fit, responsibilities and each party’s resources.
- 03
Prepare market entry
We agree priorities, channels and operations before execution.
- 04
Execute and review
We follow up on opportunities and next steps together with your team.
Our collaboration model
For new product launches, we require consignment and financial investment by the brand. We align these terms first, then develop the commercial plan.
For services, scope, responsibilities and terms are agreed for each project.
INSIGHTS