Prioritize markets
We assess destinations based on your proposition, readiness and project requirements.
HONEY LATAM / BRAND EXPANSION IN LATIN AMERICA
Brand expansion in Latin America
We connect product and service projects with regional opportunities. Our Colombian base is complemented by relationships with distributors across Latin America.
Discuss your projectHow we work with your team
Explore connections
We can coordinate conversations through local relationships. Each collaboration is defined and confirmed separately.
Develop in stages
Regional expansion requires market-specific decisions with clear scope, responsibilities and terms.
A starting point for your project
Our relationships support project coordination in Argentina, Chile, Paraguay, Bolivia, Ecuador, Peru, the Dominican Republic, Guatemala, Costa Rica, Honduras and El Salvador. This does not imply owned offices or established operations in every country.
Legal, regulatory, corporate and tax advice is delivered by independent specialists when agreed within the project scope.
Before expanding your brand
Should a brand enter several countries at once?
That depends on the brand’s capacity and each market’s conditions. Compare target customers, channels, competition, fulfilment capacity and available resources to set priorities. An initial operation can provide evidence for deciding the next step.
Can the Colombia strategy be used across Latin America?
Not necessarily. Each country may require different positioning, channels, pricing and operations. Regional expansion is assessed market by market, with specialists for relevant legal, tax or regulatory matters.
How can we start before choosing a country?
Tell us where your brand operates, what it sells, who its customers are and what it wants to achieve. Those priorities give us a starting point to discuss possible markets and the scope of an assessment.
EXPLORE YOUR NEXT STEP
What does your brand need?
03 / HOW WE WORK
A clear path.
From the first step.
- 01
Understand the brand
We review your proposition, current market and expansion objective.
- 02
Align terms
We define commercial fit, responsibilities and each party’s resources.
- 03
Prepare market entry
We agree priorities, channels and operations before execution.
- 04
Execute and review
We follow up on opportunities and next steps together with your team.
Our collaboration model
For new product launches, we require consignment and financial investment by the brand. We align these terms first, then develop the commercial plan.
For services, scope, responsibilities and terms are agreed for each project.
INSIGHTS